Brief: Create a campaign that will change the perception of a sport with an image problem.
Solution: Fencing has an image problem associated with fake exclusivity and a snobbish upper-class. It feels reserved and stiff at the same time. On the other hand, when you look at a match during the Olympic Games, it's really emotional, fast and lively.
The "See Fencing Differently" campaign aims to change the old-fashioned perception of fencing amongst young adults. It will bring a rebellious feeling that comes with the fact that you can stab someone and get away with it.
This is a student project made during Shillington and won an AGDA student distinction.