Love your dog.
Love our planet.
Web design | Art Directions | Visual Identity
Beco needed a strategy and branding to tell the story of becoming the most sustainable brand for a man's best friend. Beco is recognizable in both the UK and EU markets. The brand redesign inspired outdoor adventures with your chaps, giving Beco more recognition and authenticity in an often stereotypical category. In terms of the website,
I aimed to create focus on two pillars - a functional and easy to buy shop, and brand stories about process, people, and product.